identi Group
Peddymark and identichip, part of identi Group, supply high-quality pet microchips and scanners to support DEFRA-compliant pet registration. Peddymark also provides implanter training and a nationwide network, supporting professionals with reliable identification solutions and improving pet traceability across the UK.
identi Group is a UK-based leader in animal identification, dedicated to supporting pet welfare through reliable and accessible microchipping solutions. The Group operates two trusted microchip supply brands, Peddymark and identichip, offering a comprehensive range of chips and scanners suitable for all companion animals. Peddymark also provides accredited implanter training and maintains a nationwide implanter network, helping ensure easy access to qualified professionals.
In addition, identi Group manages five DEFRA-compliant pet registration databases, which together register around 50% of new pets in the UK each year. This extensive reach supports fast, secure reunification and strengthens responsible pet ownership. By combining products, training, and data services, identi Group plays a key role in improving animal identification standards and outcomes across the sector.
Products & Services Overview
identi Group supplies high-quality pet microchips and scanners through its Peddymark and identichip brands, suitable for a wide range of companion animals. Services include accredited implanter training, along with access to a nationwide network of trained implanters via Peddymark.
The Group also operates five DEFRA-compliant pet databases, providing secure registration and efficient reunification services. Together, these offerings support veterinary professionals, charities, and pet owners with reliable, end-to-end identification solutions.
Products and services available in England, Wales, Scotland, Northern Ireland, Isle of Man, Guernsey, and Jersey.
